LeTV's "soft-hard-combination" style has become increasingly clear.
On August 16th, LeTV held a "soft power big screen influence" summit in Beijing. LeTV said that it will replace the motherboard for the first generation of super TV users free of charge; in addition, the "Tomb Notes" that broke the 800 million box office will soon open the eco-hardware distribution model on Super TV on September 6, after which Super TV will Continue the model to set up an exclusive show period. Both of these contents are the first ones in related industries.
Hardware: Not only zero sales but also free upgrades
LeTV said that since August 16th through the end of this year, users of the first generation of super TVs (S40/GS39/S502D, 3D) will only need to purchase a 490-yuan one-year super movie and television member in Leshi Mall and enjoy the motherboard for free. Replacement of the new three packs of services: free replacement of high-performance high-quality motherboard; shipping home; engineers come to replace.
The new president of LeTV, Mr. Liang Jun, stated at the conference that hardware upgrades are imperative for Super TV, and LeTV hopes to create enough user value in the process of hardware upgrade: “Super TV constantly updated and iterated, 2013 The first-generation super TV launched on the market has not allowed users to enjoy the latest and most extensive large-screen ecological services. This has become a heart disease for LeTV."
In order to meet the needs of the old users to enjoy the ultimate experience and services, LeTV launched the "Caring for the Older Customers" event, which will provide the first generation of 570,000 super TV users with the motherboard replacement service.
According to Zuo Yanxi, general manager of Yikang Brand, an authoritative market research organization, traditional manufacturers should pay attention to the replacement of Motherboard, which seems to be a trivial matter for a simple motherboard upgrade, but it is hidden that LeTV can become a mere three-year period. All the secrets of TV giants: Pay more attention to users, higher prices and low prices, tap more attributes of TV, focus on operations, and optimize TV's ability as a large-screen advertising container. All this is worth reflecting and learning in the industry.
Content: Not only high quality, but also exclusive customization
The LeTV Super Video Service for super-TV big-screen users has, in terms of content, provided members and fans with more than 120,000 episodes of TV dramas, more than 6,000 movies and 80,000 episodes of animation each year.
However, LeTV said at the same time that the user’s demand for content is varied: “We have found that the most quality and pursuing users will care more about the latest and hottest content, especially for popular movie content. At the same time, The film industry also does not need more channels to reach its users.Based on this, LeTV’s members decide to provide the best living room viewing experience on the planet, which is the 'hardware distribution' of the movie. ."
According to LeTV
Hardware distribution is a new model. First, the hardware version of the movie is a version that is optimized for LeTV. At the same time, after the theater is released, the “ecological hardware†exclusive period for setting up a movie is within this period of time. Only LeTV users can enjoy this movie content through terminals such as Super TV.
In addition, the hardware release conference will be divided into accounts, and will also provide video playback data, audience portraits and other services, so that the film side to obtain the most realistic and comprehensive audience feedback.
Insiders pointed out that this innovative user service can not only create more dimensional income for the content creators than the traditional box office, but also allow the creators to create creatively by analyzing audience feedback.
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