In the past two years, with the increasingly fierce competition in the domestic market, some enterprises that have completed initial accumulation in China and enterprises that have accumulated in the LED industry have begun to turn to overseas markets.
As far as the domestic and international LED markets are concerned, the overseas market is relatively large in volume. Both the population and GDP have great potential for development in overseas markets. At present, the global market is very dependent on China's productivity and manufacturing capabilities, so the Chinese LED industry is about to usher in a new market.
Nie Pengxiang, chairman of the survey and test, said that Chinese lighting companies have accumulated rich experience in application and brought certain advantages to the overseas market. In addition, although various prices have increased and costs have increased in recent years, they are relatively Korean, Japan, and In the developed countries of the United States and Europe, China's manufacturing costs are still relatively low.
Although this does not mean that China's lighting power is more suitable for foreign countries in product development and product application, it does accumulate quite a lot of experience and ability. With the increasing number of domestic listed companies, many LED companies have targeted overseas capital markets and invested in assets through mergers and acquisitions. This shows that Chinese companies' ability to enter overseas markets has also increased significantly.
It is understood that most Chinese companies mainly do OEM, ODM, and processing for overseas corporate brands. For example, other companies such as Mulinsen have begun to build channels overseas, which means that enterprises are constantly improving their competitiveness in the local area.
In fact, companies want to do overseas exports, product quality must first be guaranteed.
The new specification of DLC4.0 is to further constrain the quality of the product, which has greatly improved the performance parameters compared to the original old version. Nie Pengxiang proposed that it is necessary to improve the performance parameters. Otherwise, the products made are unqualified and cannot meet the needs of the power company. However, these parameters are not unattainable and unreachable. For most companies, products can meet the requirements.
In addition, DLC will grade the product, because DLC is now the actual access standard for the US lighting market, equivalent to national standards, so the product needs to meet the basic requirements.
At present, DLC is divided into two files, one is Standard (common category), and the other is Premium (advanced category). These two files have certain requirements for technical parameters. At present, the company's export products can basically reach.
Incentive testing is a big data platform proposed by ProductFacts® for the US market product specification. In the field of lighting, it has gradually been widely used by end users, engineers, contractors and architectural lighting designers, and has become an important platform for everyone to search for products.
Nie Pengxiang told Gaogong LED that ProductFacts® big data platform is still in the initial stage of promotion. In the future, we hope that this platform can guide the export of lighting products to the North American market and help enterprises to access the user channel more quickly.
Although the market capacity of the North American market is huge, the original LED lighting penetration rate is very low, the requirements are relatively strict, and the export products can actually meet the requirements. In fact, the North American market is more orderly than the domestic market.
As the penetration rate of LED lighting is gradually increasing, the proportion of traditional lighting is getting lower and lower, and new products are basically LEDized, which is a new opportunity for Chinese manufacturers. Nie Pengxiang returned to China as a guest speaker to attend the 14th Summit Forum of Gaogong LED, which will be deeply analyzed in four directions. First, market requirements; second, access specifications; third, the need for enterprises to enter the overseas market; fourth, the opportunities faced by Chinese companies.
With so many dry goods, as you want to know about the export market, are you coming?
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