In recent years, with the continuous growth of raw material prices and the adverse factors such as real estate regulation and control, the domestic refrigerator market has been at a low level. According to the data released by Zhongyikang, as of the 29th week, the overall retail sales of the refrigerator industry showed a negative growth, with an increase of -1.4%. The "sideways" market of the refrigerator market is an industry consensus.
In the face of the negative growth of industry sales, industry experts said that after experiencing three popular policies such as home appliances to the countryside, the refrigerator market is gradually moving towards a stock market dominated by replacement demand. Consumer demand for refrigerators has been popularized. The type shifts to quality. Consumption upgrades lead to product upgrades and structural optimization are the most important driving forces in the refrigerator industry at this stage.
At the same time, with the expansion of the middle class and young consumer groups, household appliances consumption has shifted from universal consumption to healthy consumption. Preservation and health have become the two most important factors for users when purchasing a refrigerator. More and more users are willing to pay for healthy and high-quality white goods and enjoy the quality life brought by technological innovation.
More importantly, the Central Committee of the Communist Party of China issued the "Healthy China 2030 Plan" to promote "healthy China" as a national strategy, and healthy consumption has become a new outlet for all consumption upgrades. This also makes the TCL refrigerator, which focuses on the healthy life of users all the year round, become the focus of the home appliance industry. Recently, the sales data of refrigerators in the first half of the year announced by the Global Strategic Partner Conference increased by 13.4% year-on-year. This shocked the entire home appliance technology circle.
On August 8, 2018, the Global Strategic Partner Conference of the Heart Unbounded-2018TCL Refrigerator Washing Machine was grandly opened in Hefei, Anhui. 2018 is the 20th anniversary of the establishment of TCL refrigerator washing machine. Standing at the new starting point of the new era, Chen Shaolin, the product director of the refrigerator product center of TCL White Appliances Division, said that “TCL refrigerator will continue to uphold the innovation of the user for the healthy life of the user, insist on wisdom and health + Strategy, concentrate on research, create a smart and healthy refrigerator with ingenuity, and create a smart health home for users from shopping to storage to three meals a day."
Focus on the preservation of ingredients and use the craftsman spirit to interpret the refrigerator
"Simple things are repeated, you are a connoisseur, and repeating things to do with your heart is a winner." It can be said that this sentence has exhausted the history of TCL refrigerator innovation. In the refrigerator industry, food storage is a basic function of all products, but not every company can do it. Is it perfunctory or ingenious? The quality of the final output is a world apart.
TCL refrigerator people believe that the fresh storage of food is the duty of the refrigerator products, care for fresh ingredients is the starting point of everything. In the past, due to technical limitations, air-cooled refrigerators still lacked in terms of freshness preservation and moisturization. After many years of deep cultivation, TCL refrigerators have the unique technology of integrating frequency conversion, AAT negative oxygen ion freshening, etc., to lock the natural and healthy taste for users.
Chen Shaolin, Product Director of Refrigeration Products Center of TCL White Appliances Division, delivered a keynote speech
In August 2015, TCL refrigerators launched TCL negative oxygen ion (AAT) fresh-keeping refrigerators, focusing on fresh storage of ingredients; in 2016, TCL refrigerators first promoted TCL air-cooled double-conversion refrigerators, breaking through the limitations of industry air-cooling technology; in 2017, TCL was The global release of integrated inverter air-cooled refrigerator, the industry's first integrated inverter air-cooling technology, with professional refrigeration technology and air supply structure, anti-backflow design, air duct design and other national patents, the system solves many air-cooling technology preservation problems The energy consumption is effectively improved and leads the new national standard.
Today's TCL refrigerators are divided into two major dimensions for food fresh-keeping, which are divided into quick-frozen locks and natural fresh-keeping. The so-called quick-freezing lock is through the unique integrated control double-frequency conversion technology, to quickly create a uniform temperature storage space for the ingredients, to achieve 2 minutes of rapid cooling 1 ° C, quickly lock the ingredients fresh. The intelligent wind truly realizes the intelligent sensing of the temperature of the food and the temperature change of the refrigerator space. It is like the “central air conditioner†of the food. The wisdom and precision swing the air supply, the cooling is fast and even, the temperature in the space is kept constant, and the food is kept fresh for a long time. The natural fresh-keeping is through the permanent AAT negative oxygen ion fresh-keeping technology in the whole space, providing 360-degree curing of the food, such as dust removal, deodorization, sterilization and fresh care, achieving a water-locking rate of more than 90% for fruits and vegetables in 7 days.
As the saying goes, the devil is hidden in the details. The basic innovation of the TCL refrigerator in terms of technical details seems to be unremarkable, but in fact it is the duty to stick to the refrigerator. At the same time, for the storage needs of different foods, TCL integrated frequency air-cooled refrigerator with dry and wet partition, 3 °C maternal and child area, -1 degree fish meat thermostatic lock fresh area, red wine tea health products special food storage area, truly realize the ingredients from "Simple storage" to "Storage Maintenance" upgrade.
Grasping the new trend of health, bravely innovating and giving the refrigerator a new mission
All greatness stems from the courage to think that all development comes from dare to do, and all achievements stem from the insistence on innovation.
At the conference, Chen Shaolin, director of the Refrigeration Products Center of TCL White Appliances Division, said that “people are paying more and more attention to the home environment and starting to pursue a healthy and beautiful life, but many people do not understand the potential bacterial contamination of the refrigeratorâ€.
According to a survey conducted by the University of Arizona, eight out of ten refrigerator doors detected hundreds of thousands or even tens of millions of E. coli, Citrobacter, and Klebsiella. The chance of detecting mold in the refrigerator door seal is 83%. Each time you open the refrigerator door, these molds will take the opportunity to spread inside and outside the refrigerator. In 2010, the Global Health Council survey showed that there are more than 80 kinds of germs in the refrigerator, which may cause bacteria that are seemingly fresh to be contaminated by bacteria, causing gastrointestinal inflammation, causing dizziness, nausea, abdominal pain, diarrhea and vomiting. The situation is even at risk of contracting hepatitis B or pneumonia.
Chen Shaolin, Product Director of Refrigeration Products Center of TCL White Appliances Division, delivered a keynote speech
In order to solve the bacterial pollution caused by the refrigerator and make up for the blind spot of the traditional refrigerator products in sterilization and antibacterial, the TCL refrigerator is the first in the industry to realize the silver ion antibacterial handle of the mildew level 1 with an antibacterial rate of 99%. Anti-mildew grade 1 antibacterial door seal, the sterilization rate of Escherichia coli and Staphylococcus aureus is up to 99%, realizes the healthy management of the external space of the refrigerator; inside the refrigerator, through the AAT intelligent sterilization system, using T-Hips modified antibacterial material 91.17% of E. coli, 90.68% Staphylococcus aureus, trimethylamine and ethanethiol in the refrigerator were 90.6%, 86.7%, which protected the freshness and safety of the ingredients and provided the family with thoughtful health care.
Chen Shaolin, director of the refrigerator product center of TCL White Appliances Division, believes that preservation is the "right" of the refrigerator, and health is the "sentiment" of the refrigerator. The combination of the two is the most intimate care for the user's life.
Inspired by the industry, the 20th anniversary of the future TCL refrigerator in the industry
Li Dongsheng, chairman of TCL Group, mentioned many years ago that "holding the industry can support the backbone of the Chinese economy." So how should we stick to the industry? The TCL refrigerator product gives us a good example. The seemingly simple refrigerator reflects the strength of the entire Chinese manufacturing industry. The TCL refrigerator is constantly fulfilling the role and mission of the big country brand.
“There is no mass quality problem in 1398 days†Chen Shaolin said that this figure is the best embodiment of the ingenuity of countless TCL refrigerator employees.
The rapid development of China's economy advocates the "businessman spirit", which makes the craftsman spirit become the shortcoming of the industry. Under the impetus of this spirit, many enterprises have not been able to improve their core capabilities for a long time. But we understand the secret of longevity companies in the world, which is the inheritance of the craftsman spirit. Focusing on the healthy life of users and innovating TCL refrigerators can achieve today's results by focusing on the ingenuity, the ingenuity, and the meticulousness. This spirit of pragmatic innovation and determination to create the perfect craft is worth learning for all companies.
It is understood that the TCL refrigerator upgraded the brand new product brand wisdom health + at the beginning of the year. In 2018, the unique AAT intelligent sterilization system of TCL refrigerator will be widely popularized in new products of 250L or above. All new products are 100% equipped with antibacterial door seals and antibacterial handles. By 2020, TCL refrigerators will strive to achieve 70% sales of healthy refrigerators. . Through the core technology innovation of the products, TCL refrigerators are fresh and nutritious and healthy from the ingredients, and create a perfect and healthy life for the users from shopping to food storage, full chain of three meals a day. It can be seen that whether the TCL refrigerator is a new development in the past 20 years or in the future, each step is solid enough and pragmatic.
Faced with the steady state of the Chinese refrigerator market, some people say that this is the Red Sea, but under the general trend of healthy consumption, TCL is making a new blue ocean. As a big country brand TCL refrigerator for 20 years, it has continuously promoted the development of China's manufacturing industry, and created a smart health home with technological innovation to create a beautiful new life. This is the corporate responsibility and corporate mission of the TCL refrigerator. I believe that the next 20 years, TCL refrigerators can be expected in the future!
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