In the rising wave of “going outâ€, Chinese companies have opened up the BRICS market as a very bright landscape. Looking back on the past, since 2006, the BRICS cooperation mechanism has been going through 10 years. More and more Chinese companies are cultivating and growing together with the BRIC market, which has become an important driving force for the pragmatic cooperation of the BRIC.
Hisense wins South African TV sales championAs one of the most developed economies in Africa, South Africa is an important platform for investors to enter the African market. Since its establishment in South Africa, Hisense Group from Qingdao, Shandong Province has continuously expanded its business model and achieved good sales.
Hisense entered South Africa in the 1990s and gradually promoted its products to many local businesses and distribution points in many surrounding countries. In the eyes of South Africans, Hisense is a high-quality home appliance brand that is cheap and good for more people to afford.
In an interview with Xinhua News Agency, Hisense marketing manager Claire Nos Smith said that the company hopes to manufacture most of its products in South Africa instead of adopting an import supply model to increase local employment.
Hisense's Atlantis factory is a large-scale high-tech production chain jointly built by Hisense and the China-Africa Development Fund in 2013. At that time, it invested 350 million rand (about 27 million US dollars) in the Atlantis area. Smith said that the plant provides a solid foundation for Hisense's future development in Africa, enabling companies to more aggressively develop unformed markets in Africa. At present, Hisense is the only foreign-owned home appliance brand in South Africa.
Smith said that Hisense has already occupied 24% of the South African TV market, surpassing other imported home appliance brands and becoming the best-selling TV manufacturer.
Chinese private car companies take root in the Russian market and see results
Lifan Motors, a Chinese private enterprise, set up an office in Russia in 2007 to cooperate with local well-known car sales companies and vehicle production foundries. In recent years, Lifan has set up its own direct selling company and established a large dealer network with more than 140 outlets.
Lifan constantly improved its localized business model during the development process. Every time a new car is launched, it is necessary to conduct a road test in Russia one year in advance to consult local consumers and make local improvements. In response to the fact that Russian car consumption is more popular in installment payments, Lifan has cooperated with local banks to launch mortgage car purchase services for consumers.
Gao Chenglin, marketing manager of Lifan Motors Russia, said in an interview with Xinhua News Agency: "It is this kind of development strategy that is close to the local, which has created a hot sale of Lifan X60 and other models in Russia." Lifan has become the most popular in the Russian market. Chinese car brand.
In 2014, Lifan signed an investment intention agreement with Russia to invest US$300 million in the construction of a car assembly plant in Lipetsk, Russia. With the gradual completion of the factory, Lifan will take root deeper in Russia and grow together with the Russian automotive industry and the automotive market.
Diversified management of Chinese enterprises to expand cooperation space between China and PakistanIn the past ten years of BRICS cooperation, the management of Chinese enterprises in Brazil has become increasingly diversified and the scale of investment has grown rapidly. At present, China's total investment in Pakistan exceeds 40 billion US dollars, and there are about 200 companies in Pakistan. The industry extends from the initial energy, minerals and manufacturing industries to finance, health care, infrastructure and the Internet, and continues to high-end manufacturing. The high-end industries such as clean energy and information technology have climbed.
In the power sector, China's Three Gorges, Gezhouba and other power companies continue to increase their installed capacity in Pakistan. China State Grid Corporation brought the world's most advanced UHV transmission and distribution technology and management experience to Brazil. Not long ago, it acquired the assets of Brazil's CPFL and expanded its business in power distribution and new energy generation.
In the energy field, in the context of the rapid development of China-Pakistan oil and gas cooperation, China has actively participated in the exploration and development of the Pakistani oilfield through direct investment in Brazilian oil and gas fields and “oil repaymentâ€.
Zhang Guanghua, president of the Brazilian Chinese Enterprises Association, told Xinhua News Agency: "Our goal is to achieve the international allocation of assets and truly move towards international operations. I believe that under the framework of BRICS cooperation, the cooperation road between China and Pakistan will come. The wider it is."
Chinese technology is popular, the Indian market is powerful.According to India's "Business Standards" report, the latest survey data show that in the second quarter of this year, China's smart phone brands Xiaomi, VIVO, OPPO, Lenovo's market share in India rose from less than 20% a year ago to 45%.
While Chinese branded mobile phones are gradually opening up to the Indian market, China's mobile communication technology companies are also working in the Indian market. Up to now, the Chinese company Spreadtrum Communications India, which is mainly engaged in R&D and manufacturing of mobile phone chips, has become the number one mobile phone chip manufacturer in India. In India, Spreadtrum's partners cover India's leading mobile operators and influential mobile phone brands in India.
In the field of mobile payment, Paytm, which has the title of “India version of Alipayâ€, entered the fast lane of development after cooperating with China's Ant Financial. In April this year, the number of Paytm users rose to 220 million, becoming the world's third largest electronic wallet.
"The markets in China and India are maintaining strong demand, which determines that the economies of both countries will maintain medium- and high-speed growth for a long time," Cuban Chairman of the Indian Observer Research Foundation Mumbai, Kulkani, interviewed by Xinhua News Agency "This prospect is both an opportunity for Sino-Indian cooperation and a space for trade, investment and scientific and technological cooperation among other countries. This is an important way for India and China to contribute to world economic growth."
The leaders of the BRICS countries will gather in Xiamen to discuss and plan for the future development. It is foreseeable that the leaders of the BRICS countries will be far-sighted and open-minded, and will give direction to the pragmatic cooperation of the BRICS countries. The “going out†of Chinese enterprises has become an important driving force for the pragmatic cooperation of the BRICS.
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