In the “intellectual” business era, your opponent is definitely not the old king who sells lights next door.

In the era of traditional business, the main factor determining the quality of business is that apart from competitive products and brands, the most important thing is to have a good paving. Many lighting markets have even experienced a difficult situation. Newcomers need to spend very high transfer fees if they want to rent a good location. This is the so-called "commercial era."

In the era of dealers, as long as the scale of the lighting market, sitting in the shop have to find business, when the information is not transparent, the profits of the agent product is also very rich, many dealers will grasp the opportunity to build their own Distribution empire.

With the rise of the Internet and e-commerce, Taobao, Jingdong and other third-party platforms have provided consumers with new and convenient ways to purchase products. Many dealers sitting in the lighting market have suddenly discovered that their business has suddenly disappeared. The customers who came to the shop just asked for the price and looked at the style and left.

the image is only a reference

At the beginning, dealers still disagreed. As e-commerce increasingly entered people's lives, the dealers found that their physical stores had become e-commerce experience shops and diversion entrances. Many consumers experienced the experience in the physical store. Afterwards, they directly searched for the same style of products on the e-commerce platform and sold them at a cheaper price. The dealers used “very high store rents and labor costs” to help the e-commerce companies to “dress” them.

The smart dealers began to take the initiative to find a way out, to find differentiated and more competitive products in the ancient town, to open a shop in person on Taobao, to kill people face to face, and directly drag down the store profits to participate in price competition, Combine with other building materials categories to promote sales ... ... This is the business thinking, only move up, have the opportunity to not be eliminated by the times and trends.

In recent years, many new business models and new opportunities have emerged, such as "mass entrepreneurship, innovation," "internet +," crowdfunding, crowdfunding, Zhongfu, Zhongzhi, and many others. Many dealers report that every day they run to the ancient town, they do not necessarily find good products. They invest huge sums of money to shop in Taobao. The result is that they have lost all their resources, and the single agent and agent thinking have completely failed to adapt to this fierce market competition.

The author personally conducted channel surveys in Zhejiang, Shanghai, Jiangsu, Shandong, Beijing, and Guangdong for more than half a month. He also received feedback from distributors across the country and discovered that many realities have occurred in this market. Variety. The most typical change is that multi-distributors begin to form regional alliances in a crowdfunding manner and develop in groups. The author tentatively calls it "intellectual" business thinking, and thinks of active thinking, active learning, active change, and active search for a way out. More survival and development opportunities.