(Text / Meng Qingyun)
The rumors of several closed enterprises have added a chill in the autumn season. Despite the rush of the Shenzhen industry association and the introduction of support policies, the days of LED companies are still suffering. I really don’t know before the Spring Festival. How many companies will fall in the chill during this time.
Public opinion is always satirizing the chaos in the industry, following the blindly following the pain, complaining about the imperfect standards in the industry, and being resentful of resentful speculators. However, the collapse of some enterprises in the LED industry can really clearly analyze The reason is still only a word, where is the root cause of LED business failure?
Perhaps everyone thinks that the threshold of the LED industry is too low, causing a lot of large and small capital to enter the industry, forming a strong speculation in the industry.
This kind of turmoil has disrupted the industry rules and is one of the reasons for the industry chaos, but is this the main reason for corporate failure? I am afraid not, the main reason is from the company itself.
Here I don't want to use LED as a mysterious light source to boast of how high the technology is, to see how deep the technology is. In fact, it is so simple, simple to a soldering iron and a screwdriver can get the product, which is one of the reasons that industry speculators can take advantage of. Are most of the entrepreneurs in our country not starting from this stage? Therefore, there is nothing wrong with it. Although the industry is chaotic, the company has developed to a certain stage. After the scale is expanded, it is no longer possible to use a soldering iron and a screwdriver to get the product.
Otherwise, there will be a gap with the image of the company, so if you want to go to the machine, you have to go to the staff, and then the management of the company has to follow. Our business managers are just lacking in this, the scale has come up, but the management ability has not followed. What are the 6S, ISO, etc. in the enterprise, but these tend to stay on the surface, I have not seen or heard of which one in the industry has done it in depth; so in fact, the ability of business managers is still in the initial stage. I don't know where the company should go, how to position the company; such managers have the heart to entrust a manager, but they can't let go of it, so there are unintentional constraints everywhere, so that managers can't really serve the company. Eventually, the company will develop to a certain stage of stagnation or retrogression, or even collapse.
Some enterprise managers, after scouring a barrel of gold in the industry, seem to know how high the sky is, how thick the land is, blindly touching the ceiling of the funds, blindly expanding, as if the entire industry is the only one Here, the enclave, the investment there, and the slight fluctuations in the market, caused the weak capital chain to break in the left and right, and the company could not maintain it and eventually closed down.
Those enterprises that exist in the near future cannot be called closed down. They can only be called closing or closing. They enter the industry, just to follow the trend and catch fish. Their existence is not only the disadvantages of our industry, but also some. the benefits of. Because they both play a role in the wind or fish in the water, they all play a role in consumers' understanding of LEDs. Many of us don’t see this. Just like our domestic industry is currently expanding its international giants, we are not only present. Is citing their technology. We in the industry can't see this. Of course, we can't use this to market ourselves. We can't use it well. We can stick to ourselves, but the worst thing is that we can't stick to the principle. As soon as it fell to the same level as speculators, it caused itself to be disturbed.
What is right in the early days of our industry? What is wrong? Without a benchmark, those who shout the standard all day, there is no standard in their hearts; most of those who call for standards or companies are speculators. Because for speculators, give them a standard, they go to the standard to do the standard; they have the goal, there is a designation of the project. For speculators, they will have a variety of methods to achieve the set standards. Due to the lack of understanding of LEDs, of course, the understanding of LED safety is not good. At first, it is good. They think that the products are ready. Successful. It’s not that simple, but for this, some companies in our industry not only do not make good use of their own understanding of LEDs, but also express the charm of LEDs, but follow their winds, so they do very poorly. This unconsciously lowers the status of the industry, and it is logical that the enterprise is in jeopardy.
For enterprises, the development of the enterprise to a certain stage, the management level of the enterprise must be in line with the product level, and more importantly, the market level should also follow. At this point, our company is also doing very little, there is no higher awareness, not many companies are still promoting OEM, ODM? Can we not carry out marketing level innovation on the basis of the development of the enterprise to a certain stage? At present, many companies are still promoting the income of their own foreign trade business. How much is the domestic trade? I think that the marketing of such a squadron has touched the ceiling of marketing, and the marketing idea should be changed.
How to market yourself, I think most business owners will definitely be better than I said, but what about them? These business owners are inconsistent in their words and deeds, how can they direct their own business?
The rumors of several closed enterprises have added a chill in the autumn season. Despite the rush of the Shenzhen industry association and the introduction of support policies, the days of LED companies are still suffering. I really don’t know before the Spring Festival. How many companies will fall in the chill during this time.
Public opinion is always satirizing the chaos in the industry, following the blindly following the pain, complaining about the imperfect standards in the industry, and being resentful of resentful speculators. However, the collapse of some enterprises in the LED industry can really clearly analyze The reason is still only a word, where is the root cause of LED business failure?
Perhaps everyone thinks that the threshold of the LED industry is too low, causing a lot of large and small capital to enter the industry, forming a strong speculation in the industry.
This kind of turmoil has disrupted the industry rules and is one of the reasons for the industry chaos, but is this the main reason for corporate failure? I am afraid not, the main reason is from the company itself.
Here I don't want to use LED as a mysterious light source to boast of how high the technology is, to see how deep the technology is. In fact, it is so simple, simple to a soldering iron and a screwdriver can get the product, which is one of the reasons that industry speculators can take advantage of. Are most of the entrepreneurs in our country not starting from this stage? Therefore, there is nothing wrong with it. Although the industry is chaotic, the company has developed to a certain stage. After the scale is expanded, it is no longer possible to use a soldering iron and a screwdriver to get the product.
Otherwise, there will be a gap with the image of the company, so if you want to go to the machine, you have to go to the staff, and then the management of the company has to follow. Our business managers are just lacking in this, the scale has come up, but the management ability has not followed. What are the 6S, ISO, etc. in the enterprise, but these tend to stay on the surface, I have not seen or heard of which one in the industry has done it in depth; so in fact, the ability of business managers is still in the initial stage. I don't know where the company should go, how to position the company; such managers have the heart to entrust a manager, but they can't let go of it, so there are unintentional constraints everywhere, so that managers can't really serve the company. Eventually, the company will develop to a certain stage of stagnation or retrogression, or even collapse.
Some enterprise managers, after scouring a barrel of gold in the industry, seem to know how high the sky is, how thick the land is, blindly touching the ceiling of the funds, blindly expanding, as if the entire industry is the only one Here, the enclave, the investment there, and the slight fluctuations in the market, caused the weak capital chain to break in the left and right, and the company could not maintain it and eventually closed down.
Those enterprises that exist in the near future cannot be called closed down. They can only be called closing or closing. They enter the industry, just to follow the trend and catch fish. Their existence is not only the disadvantages of our industry, but also some. the benefits of. Because they both play a role in the wind or fish in the water, they all play a role in consumers' understanding of LEDs. Many of us don’t see this. Just like our domestic industry is currently expanding its international giants, we are not only present. Is citing their technology. We in the industry can't see this. Of course, we can't use this to market ourselves. We can't use it well. We can stick to ourselves, but the worst thing is that we can't stick to the principle. As soon as it fell to the same level as speculators, it caused itself to be disturbed.
What is right in the early days of our industry? What is wrong? Without a benchmark, those who shout the standard all day, there is no standard in their hearts; most of those who call for standards or companies are speculators. Because for speculators, give them a standard, they go to the standard to do the standard; they have the goal, there is a designation of the project. For speculators, they will have a variety of methods to achieve the set standards. Due to the lack of understanding of LEDs, of course, the understanding of LED safety is not good. At first, it is good. They think that the products are ready. Successful. It’s not that simple, but for this, some companies in our industry not only do not make good use of their own understanding of LEDs, but also express the charm of LEDs, but follow their winds, so they do very poorly. This unconsciously lowers the status of the industry, and it is logical that the enterprise is in jeopardy.
For enterprises, the development of the enterprise to a certain stage, the management level of the enterprise must be in line with the product level, and more importantly, the market level should also follow. At this point, our company is also doing very little, there is no higher awareness, not many companies are still promoting OEM, ODM? Can we not carry out marketing level innovation on the basis of the development of the enterprise to a certain stage? At present, many companies are still promoting the income of their own foreign trade business. How much is the domestic trade? I think that the marketing of such a squadron has touched the ceiling of marketing, and the marketing idea should be changed.
How to market yourself, I think most business owners will definitely be better than I said, but what about them? These business owners are inconsistent in their words and deeds, how can they direct their own business?
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