[Global Network Technology Comprehensive Report] According to Indian media ETTelecom reported on January 17, Huawei said that in the next five years to achieve the goal of becoming the third largest smartphone brand in the world, the Indian market will play a greater role.
Huawei has decided to adopt "India's No. 1 Strategy." Its new smart phone was first issued in India. Huawei said that this strategy will help it achieve a 10% market share by March 2018.
P. Sanjeev, Vice President of Sales and Marketing for Glory India’s Consumer Business Unit, said: “The interest in the Indian market has greatly increased... We meet with senior Chinese officials twice a week to report to them on the growth situation and the needs. Support." "With this growth potential, we expect that India will soon become the largest market outside of China."
According to the newly established strategy, Huawei India is recruiting new employees and increasing marketing efforts. Huawei has hired a new chief marketing officer to lead the team. Sanjeev said: "Our marketing team has recently increased tenfold." In addition, Huawei has also increased investment in research and development and production, and now there are nearly 300 engineers specifically supporting the Indian market.
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