At present, 95% of China's PV modules are sold overseas. Foreign governments have asked for Chinese PV companies to build factories in the country because of the consideration of revitalizing the economy. To increase sales, many Chinese PV module companies seem to have higher costs. The construction of a new plant overseas, Artes Solar Power (CSIQ.NASDQ, hereinafter referred to as "Artis") is one of them.
The company announced in November last year that it will invest in the construction of a 200 MW/year photovoltaic module production base in Ontario, Canada. The news attracted local government’s interest. The company’s chairman and CEO Qi Xiaoxuan told the “First Financial Daily†at the “2011 International Solar Energy Industry and Photovoltaic Engineering (Shanghai) Exhibition†yesterday. He had hundreds of positions at the new Canadian factory recruitment conference held last week. Received 3,500 resumes and more than 1,500 on-site inquiries. "Some people waited for an hour and a half, hoping to have an opportunity to talk to us."
Although most of Artes's products are sold in Europe, Canada is now becoming an important bridgehead for its overseas expansion business as its channel strategy changes (to more products to the international market).
Geng Xiaolu said that in Europe, the company has a sales team of 4 to 5 people, and the remaining 40 to 50 people mainly provide after-sales services, while the team in Canada has about 100 people. "Some of them are responsible for the development of photovoltaic projects, project financing, and production personnel. There are 40 to 50 producers who are mere producers, and 400 to 500 in the future. Now we have sent senior company employees to Canada to teach Canadian workers how to solder and how to make components."
Artes' R&D base and all production facilities were originally in China. The reason why we choose to build overseas factories is because there is a new energy policy in Canada, which stipulates that if you want to do a photovoltaic project in your area, 60% of the added value of the cost will need to be obtained in Canada. “This means that as a PV product seller, you need to invest and build factories in the local area to make a contribution to the local economy.†Zeng Xiaojun, who has studied and worked in Canada for many years, said that the company has reserved nearly 200 MW of terrestrial power station permit. I look forward to a big job.
At present, the company intends to produce 200 MW/year of components in Canada, with a manpower usage of about 400 people, that is, per capita output of at least 0.5 MW/year; and its production staff in China is about 4,000 people, last year the company China's shipments are 800 megawatts, which means that China's per capita output is 0.25 megawatts per year, and Canada's per capita output value is more than double that of China.
“Canada has a relatively high per capita output, which is closely related to the automation of our machinery at the local factory.†Xiaowei said that its base in Changshu, Jiangsu Province will significantly increase its level of automation production this year.
Xie Ping, chairman and CEO of Hanwha SolarOne, another PV module manufacturing company based in Jiangsu, also realized that China’s labor costs continue to rise. “Our company has tens of thousands of employees. This year, Jiangsu requires employees to increase their salaries by at least 18%, which is a kind of pressure on the company.†He said that although the current labor costs account for the company’s overall cost is not high, but the situation is not easy to say in the future.
Companies like Artes, as well as Suntech and so on.
Since the second half of last year, China-based PV module manufacturers have announced that they will build plants in the United States and acquire local companies. In January 2011, LDK announced that it will acquire 70% of U.S. solar power, which means that the company will soon fall in the United States. Wuxi Suntech, which is faster than it is, has been put into production as early as last October.
Xiaowei Xiao acknowledged that setting up factories overseas means that the company’s product prices may also be higher, after all, local costs are not low. In the third quarter of 2010, the company's net profit margin was 5.5%, which was higher than that of Wuxi Suntech. It was slightly lower than Yingli Green Energy and Trina Solar, etc., and was moderate in the industry.
At the same time, Geng Xiaokai admitted that there are risks in investing overseas. “Like this large-scale investment, we are rare in Ontario, Canada. Nowadays, many local companies are all 50 megawatts, and we’ve come up with 200 megawatts. The government attaches great importance to (we build this factory) and also encourages and supports the attitude, but the local economic environment and market demand must be observed in the end.†He pointed out that Canada does not implement “government procurement†for new energy products in this property. "All locally manufactured PV modules must sell themselves.
The company announced in November last year that it will invest in the construction of a 200 MW/year photovoltaic module production base in Ontario, Canada. The news attracted local government’s interest. The company’s chairman and CEO Qi Xiaoxuan told the “First Financial Daily†at the “2011 International Solar Energy Industry and Photovoltaic Engineering (Shanghai) Exhibition†yesterday. He had hundreds of positions at the new Canadian factory recruitment conference held last week. Received 3,500 resumes and more than 1,500 on-site inquiries. "Some people waited for an hour and a half, hoping to have an opportunity to talk to us."
Although most of Artes's products are sold in Europe, Canada is now becoming an important bridgehead for its overseas expansion business as its channel strategy changes (to more products to the international market).
Geng Xiaolu said that in Europe, the company has a sales team of 4 to 5 people, and the remaining 40 to 50 people mainly provide after-sales services, while the team in Canada has about 100 people. "Some of them are responsible for the development of photovoltaic projects, project financing, and production personnel. There are 40 to 50 producers who are mere producers, and 400 to 500 in the future. Now we have sent senior company employees to Canada to teach Canadian workers how to solder and how to make components."
Artes' R&D base and all production facilities were originally in China. The reason why we choose to build overseas factories is because there is a new energy policy in Canada, which stipulates that if you want to do a photovoltaic project in your area, 60% of the added value of the cost will need to be obtained in Canada. “This means that as a PV product seller, you need to invest and build factories in the local area to make a contribution to the local economy.†Zeng Xiaojun, who has studied and worked in Canada for many years, said that the company has reserved nearly 200 MW of terrestrial power station permit. I look forward to a big job.
At present, the company intends to produce 200 MW/year of components in Canada, with a manpower usage of about 400 people, that is, per capita output of at least 0.5 MW/year; and its production staff in China is about 4,000 people, last year the company China's shipments are 800 megawatts, which means that China's per capita output is 0.25 megawatts per year, and Canada's per capita output value is more than double that of China.
“Canada has a relatively high per capita output, which is closely related to the automation of our machinery at the local factory.†Xiaowei said that its base in Changshu, Jiangsu Province will significantly increase its level of automation production this year.
Xie Ping, chairman and CEO of Hanwha SolarOne, another PV module manufacturing company based in Jiangsu, also realized that China’s labor costs continue to rise. “Our company has tens of thousands of employees. This year, Jiangsu requires employees to increase their salaries by at least 18%, which is a kind of pressure on the company.†He said that although the current labor costs account for the company’s overall cost is not high, but the situation is not easy to say in the future.
Companies like Artes, as well as Suntech and so on.
Since the second half of last year, China-based PV module manufacturers have announced that they will build plants in the United States and acquire local companies. In January 2011, LDK announced that it will acquire 70% of U.S. solar power, which means that the company will soon fall in the United States. Wuxi Suntech, which is faster than it is, has been put into production as early as last October.
Xiaowei Xiao acknowledged that setting up factories overseas means that the company’s product prices may also be higher, after all, local costs are not low. In the third quarter of 2010, the company's net profit margin was 5.5%, which was higher than that of Wuxi Suntech. It was slightly lower than Yingli Green Energy and Trina Solar, etc., and was moderate in the industry.
At the same time, Geng Xiaokai admitted that there are risks in investing overseas. “Like this large-scale investment, we are rare in Ontario, Canada. Nowadays, many local companies are all 50 megawatts, and we’ve come up with 200 megawatts. The government attaches great importance to (we build this factory) and also encourages and supports the attitude, but the local economic environment and market demand must be observed in the end.†He pointed out that Canada does not implement “government procurement†for new energy products in this property. "All locally manufactured PV modules must sell themselves.
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