In the conference room of Greenman, the author sees a variety of award-winning certificates, quality certificates and patent certificates, and you will be proud of them. In the product experience room of Greenman, face 璀璨Dazzling LED products, you can't help but sigh that the advancement of modern technology has brought too much color experience to our lives; and in the office of General Manager of Greenman, visually signing documents with a smile and welcome you. Kong Linghua, you will have doubts about what kind of person he is, can make Greenman Optoelectronics, which has been established less than four years, grow into one of the most influential optoelectronic companies, and its network resources can make it expand rapidly, even Affect the LED market? With many questions, we started this interview -
Occasional opportunity to enter the LED market
Like the entrepreneurs of many domestic lighting companies, Kong Linghua gives the impression that the quality of the company's products is the cornerstone of the company's survival. You don't have to think about it before you talk to Kong Linghua, because his first impression is pragmatism and sincerity, and this point is gradually verified in later conversations.
Kong Linghua before 1994 has been working in other companies for technical work. But it is not the work of the lighting industry, but the field related to refrigeration appliances. He said that at that time, doing refrigeration work was really China's first generation of refrigeration talent. It was only at that time that the refrigeration products were not for household use, but for hospitals to store vaccine products. Until 1994, Kong Linghua began to get involved in lighting products. It can be said that he is a pioneer in the LED lighting industry in our country and an innovator.
The author is full of interest in how Kong Linghua moves from one field to another. Kong Linghua uses a small story to uncover the mystery. He said: "At that time, there was no concept of LED. At that time, the environment was not good. Next, it is dangerous for children to cross the road. Some people put small rice bubbles on their backpacks, but their power consumption is too high. Why don't you use LEDs? LEDs are more energy-efficient. As a starting point, Kong Linghua began to pay attention to the development of LED lighting.
An accidental product test opened up the market in the field of LED lighting. Kong Linghua attributed most of his current success to good opportunities. We can't deny this, but from his speech, we can really feel his hot and simple. Attitude. But the market is always changing. The initial stage of market development is not as smooth as he expected. At that time, basically no one in the market knew this new energy-saving product, which was a problem for Greenman at the beginning of the establishment. But the hard work pays off, Kong Linghua still uses his professional technical cognition to digest this problem perfectly.
2004 was the worst year for power shortages. Everyone wanted to replace what was traditionally used in lighting products.
At that time, everyone didn't know about LED products. "At that time, we put traditional rice foam products and LED products on our bodies, as well as electroplated watches, computers, projectors, instruments, everywhere to display and perform, general rice foam. It is 1500W, and the LED is only 200W. When we were in Beijing, we put two electric meters there for people to see. It is obvious that one turns faster, one turns slower, then tells us that we are doing energy-saving products, and then we also bring I went to Tianjin, Shanghai, Nanjing and other major metropolises in the country. After the promotion and comparison, everyone began to understand LED products."
Excellent quality is the market guarantee
In the course of our conversation, Kong Linghua particularly emphasized the word "lighting". He said: "The lighting and lighting are still different, because if LED is used in lighting, it is mainly high-power LED. However, there are still many technical problems in high-power LEDs, especially the problem of packaging and heat dissipation. Now it is solved with copper and aluminum. Copper and aluminum are rare metals. Energy saving has a general economic indicator. Energy saving can be, but if the cost is too high, consumers are not easy to accept, and the national resources are limited."
Kong Linghua stresses that in the process of product development, not only should we pay attention to the technological content of products, but also pay attention to the environmental protection and energy conservation of products. Environmental protection and energy conservation cannot be considered from the results of pure energy saving and consumption, but also the consumption of products in the production process. Resources.
For Greenman's current LED product market prospects, he said: "To stabilize the quality of existing products, we must mature it. My point is to make the decoration, low-wattage LED is not easy to do. The company is developing every year, and the speed is also very fast. We just need to be practical and do the right thing, do not need to compete with whom, and naturally we will find someone. Greenman pursues harmony, first To provide self-employed employees with the guarantee of life, the second is to provide the dealer with the guarantee of profit, and once again to provide the supplier with the opportunity. In fact, all the above guarantees, in the final analysis, the most important thing is that the product quality is the most fundamental to making money. The guarantee is that only in this way will the company continue to develop."
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