With the continuous release of new products like Xiaomi Max, Red Rice Pro and Xiaomi Notebook, it seems that the company has not yet reached the expected shipment volume. Therefore, Xiaomi, currently in the new product vacuum season, angered with the presence of an online live broadcast yesterday.
Last night, Xiaomi's founder, chairman and CEO Lei Jun conducted a live demonstration of "The Millet 5 Black Science and Technology Experiment" on the five platforms including Xiaomi Live, Xiaomi Mall, QQ Space, a live broadcast, and billbill. , to explain to the user a lot of black technology equipped with millet 5. Among the key points Lei Jun demonstrated are the following:
1, 4-axis optical image stabilization camera. The millet 5 camera uses a 4-axis optical image stabilization technology. It was first launched with a Sony IMX298 16-megapixel camera. With the internal gyroscope and acceleration sensor in the mobile phone, high-speed detection of jitter in 8 directions quickly adjusted the camera module's posture. In order to effectively overcome the image blur caused by the mobile phone's jitter.
2, the screen depth customization. Millet 5's 5.15-inch screen is depth-customized, its screen backlight increased to 16, this arrangement approach has been close to the 5.15-inch screen limit, compared to the previous generation models of the screen saves 17%, brightness increased by 30%. It is reported that millet 5 used the LCD controller is only a dozen microns in size, in order to ensure the power and light transmittance, but the cost will increase a lot, it is this depth of customization at any cost, created the excellent use of millet 5 experience.
3, ceramic body. Xiaomi 5 enjoyment version is also the industry's first flagship mobile phone using microcrystalline zirconium nano 3D ceramic body. The material is very difficult to process and requires complex casting molding and high temperature calcination at 1500°C.
4, standard full-featured NFC. Xiaomi 5 also comes standard with full-featured NFC. It can easily bind bus cards. You can just swipe your phone when you get on the bus, or you can use your mobile phone to recharge your bus card. At present, Xiaomi has already started the service of brushing bus cards for Xiaomi 5 in Shenzhen, Shanghai, and Beijing, and will gradually promote it to the whole country. In the future, Xiaomi will also launch the rice Pay payment service. In August, it has officially started the beta activity. It adopts the same NFC solution as Apple's Apple Pay and can be used in fast food shops, convenience stores and other scenes.
5, mobile phone split and application double open. In addition to hardware-level black technology, Lei Jun also demonstrated MIUI8's black technology. The millet 5 with built-in MIUI 8 system can realize mobile phone splitting and application double-opening. On a mobile phone, it can run dual WeChat, dual QQ, and dual games. Most applications can be double-opened. It also supports the coexistence of two user identities. The passwords and fingerprints enter different desktops. Applications and data between all identities are completely isolated and encrypted.
6, "sweep" to solve the problem of junior high school. When primary and middle school students or parents encounter difficult-to-conquer homework problems, they can use MIUI8's "Scan QR Code" function to shoot questions and display the problem-solving steps so that students can quickly learn what they do not understand.
At the same time, Lei Jun announced that the theme Xiaomi 5 Black Technology Week Xiaomi 816 big promotion activities also officially started. During the event that continued until the 19th, in addition to the sale of several new products, such as the 13.3-inch version of the millet notebook air, the Mijia folding bike and the Mi rabbit smart story machine, various old products including millet and millet TVs were also sold. All-day spot supply will start and price promotions will be reduced to varying degrees. One red rice 3X price 100 yuan, millet 5 price 200 yuan, millet TV 3 is a price reduction of 700 yuan. It can be seen that the previous press conference and the limited purchase are all for the sake of this 816 big promotion activity.