"Ming Microelectronics has always insisted on the extreme linear current of LED. For lighting, the driver IC is in the process of new and old replacement, anti-counterfeiting, and big waves." Li Zhaohua, general manager of Mingwei Electronics, was on June 10th. He said at the 15th Gaogong LED Industry Summit Forum.
Li Zhaohua, general manager of Mingwei Electronics
At present, costs are constantly being used as a point of market competition. Since August 2016, the demand for LED market has suddenly increased. In fact, the demand for some monopoly giants is increasing, and it will still be quite awkward for small and medium-sized enterprises.
Li Zhaohua believes that “I want to make the products extremely perfect, the premise is that the products should be integrated first. As early as 2012, there were lighting manufacturers who proposed that the lighting products at that time were too complicated and could be simplified. In response to this idea, we entered a linear product."
Integrated circuits are derived from integration. Every company should have its own professional ethics. It is not a malicious competition such as copying, copying, homogeneity and price killing. In Li Zhaohua's view, “Enterprises need to constantly create favorable value for customers and save costs for customers as much as possible. If you want to establish a foothold in this field, you need to continue to 'toss' innovation.â€
In the face of market demand, enterprises must innovate and face the needs of customers, and enterprises must also innovate. In fact, after the launch of innovative products, many users are afraid to try, most of them take a wait-and-see attitude to see others try first. Undoubtedly, those who will never take the first step will always lag behind others.
Sunlight is a very typical company for innovation. The first attempt is to use linear products and promote them in the North American market.
It is undeniable that products are extremely competitive, product integration, innovation effectiveness, value creation, all from customers and the market.
Li Zhaohua admits, "We will continue to adhere to the linear concept, especially in the current environment where product standardization tends to be homogenized. Linear products are even more rigorous. There have been some driving IC companies that think linearity is not reliable, but I suggest Enterprises must still be involved in linearity."
Functional products are gradually market-oriented, with lamp beads and human thinking, color changes, dimming changes, intelligent changes, etc. are inseparable from the integration of integrated circuit best solutions. Most of the dimming switching power supplies have been used in the North American market. As the dimming scheme has become mainstream, the original switching power supply is gradually being phased out because it cannot bring new value to customers.
“So, what we have to do is to integrate and still innovate and challenge according to the needs of customers and the needs of the market, and challenge everything. At the beginning of this year, Mingwei Electronics has introduced a full-voltage linear IC, which requires only two ICs. Meet the new market demand." Li Zhaohua mentioned.
Although lighting products are becoming more simplistic, they must be guaranteed.
LED products are mainly divided into filament lamps, light sources, lamps, and smart. Among them, more than 90% of the filament lamp power supply is a linear power supply. Next, we need to cover the linear scheme to the light source class, the lighting class product, and even further improve the integration level of the lamp class. The luminaire is like a designer, the same material, and the products designed by each designer are different.
About intelligent lighting, how do LED manufacturing companies create the best products?
Whether it is lighting + or IoT +, it is a small part in smart lighting, the driver is also a small part, and the software / system, protocol, and creativity can not be combined, it has nothing to do with lighting, will not Because a lighting to do a smart, can only be smart from home to add lighting, so the current smart lighting is just a play.
Li Zhaohua believes that "as a design company, we should be closely integrated with our customers and the market. The most important thing for enterprises now is to make the most of the segmentation areas and open up the most advantageous market."
In the past few years, Mingwei has made achievements in the "tossing and tossing", and has obtained a number of invention patents in the field of high-voltage lines. Based on the multi-segment linear constant current technology of two or more stages, it has obtained the invention patents of China and the United States. The high-voltage color-changing and dimming function products of the switch also obtained invention patents.
In the future, Mingwei Electronics will continue to innovate and then toss, integrate and create product value together with customers!
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