Chen Ruifu, Chairman of Beijing Xingguang Film and Television Equipment Technology Co., Ltd.
In the film and television lighting industry, Starlight is a famous name. Star TV’s professional lighting products have been adopted by CCTV’s “News Network†and major events such as the return to Hong Kong in Tiananmen Square. But who can think of it, Chen Ruifu, chairman of Xingguang, was only a farmer in Daxing County, Beijing, who did not know technology and had no funds 20 years ago?
Chen Ruifu has been groping for the first ten years of doing business, and it is not smooth. However, since the 1990s, due to the adoption of a special marketing strategy, some simple but effective methods of employing people and management methods have been adopted in the operation. This professional film and television lighting company that operates TV stations, film factory lighting products and lighting projects has entered the market. Rapid development period.
Four Gu Mao, please experts
In 1983, an accidental opportunity, the third junior high school graduate Chen Ruifu learned that the photo studio urgently needed photographic lamps, no money, no technology and equipment, he relied on hand workshops to tap and play, began a simple lighting processing. Around 1984, color photography technology was rapidly emerging in China. The Starlight Photographic Equipment Factory, which has just produced black and white lamps, is facing the challenge of upgrading.
At the same time, Zhao Ming, a senior engineer at the Beijing Electric Light Source Research Institute, has developed a new type of film and TV lighting fixtures with international standards. This type of luminaire is suitable not only for color photography, but also for film color TV lighting. At the time, television technology was shifting from black and white to color. After learning this information, Chen Ruifu was sensitive to realize that if he could invite this expert, there would be hope for the survival and development of Starlight.
After all the hardships, Chen Ruifu found Zhao Ming's home, but Zhao Ming looked down on the farmer's factory director, and did not believe that this small rural factory in Beijing could apply his advanced inventions. After eating three times, Chen Ruifu did not give up. When he knocked open the door of Zhao's house for the fourth time, Zhao Ming deliberately took out an imported lamp to test him: How long will it take you to produce it? Chen Ruifu said confidently: 3 months. However, in Zhao Ming’s opinion, Chen Ruifu may not be able to produce it in three years.
Chen Ruifu quickly identified Zhao Ming’s psychological needs: the key is to produce his invention into a product. In fact, Chen simply couldn't do the imported lighting, but when he got home, he thought of a blind eye: he made a light casing and removed the core components from Zhao Ming's sample lamp and put it into his own sample. in. This really made Zhao Ming believe that Chen Ruifu really has the production capacity, holding the psychological test, and promised to cooperate with Chen Ruifu.
This lighting expert not only brought the most advanced technology to Starlight, but also brought him a huge market, pushing Chen Ruifu to the forefront of the lighting professional history stage. Since 1988, Starlight has introduced new products every year. Today, 20 years later, Zhao Ming has also become a senior manager of the group.
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