Pan Yunhe, an academician of the Chinese Academy of Engineering, believes that China's digital creative industry has become a new venture capital hotspot and the industry is facing eight opportunities, including animation games, film and television production, smart tourism, and online inspiring.
The 2017 Pingtan Summit of the China Innovation Design Conference and the first cross-strait Digital Creative Industry Forum were held in Pingtan, Fujian on the 21st. As one of the keynote speakers at the first cross-strait digital creative industry forum, Pan Yunhe made a keynote speech titled “The Development Direction of China's Digital Creative Industry†on the 21st. He made the above judgment here.
Pan Yunhe said that the digital creative industry and information technology have developed simultaneously. With the networking and intelligence of information technology, the shape of digital creativity has also undergone profound changes. Taking the prevailing use of intelligent voices as an example, Pan Yunhe believes that a new generation of artificial intelligence combined with social needs has strong ductility and permeability.
In response to the current development trend of information technology, Pan Yunhe called for the deployment of "Internet+" digital creative industries and "artificial intelligence +" digital creative industries as soon as possible.
Pan Yunhe stated in the report on the 21st that China’s digital creative industry has formed eight opportunities, including the interactive development of animation games and leisure industry, the digital development of film and television production, the digital services of smart tourism, the distinctive design of urban buildings, the rise of China’s innovative design, and personalization. Customization began to force the public, rapid development of VR and AR, online ingenuity.
“There is great potential for interactive development of animation, games, and leisure formats.†Pan Yunhe believes that successful animation games can produce toys, books, audio-visual products, costumes, and even theme parks and other derivative products. These seem to be cross-border “interactionsâ€. Really promoted the development of creative industries.
Pan Yunhe quoted from the box office income data of China's movie from 2012 to 2016, pointing out that this blow-out industry development trend cannot be separated from the digitalization of film and television production and the rapid development of networking. Over the years, the importance of digital technology in film and television production has increased dramatically. Digital video equipment has been rapidly innovating, and the trend of networking is worthy of attention.
For the smart tourism industry, Pan Yunhe believes that digital services have become an indispensable means of tourism. For example, online travel, electronic tour guides, big data search, VR and AR technologies have brought disruptive changes to the tourism industry.
“People should also pay attention to the fact that personalization and customization have begun to make a lot of efforts for the masses. On-line creation is also a kind of innovative business that cannot be ignored.†Pan Yunhe exemplifies the fact that people can now wear clothes that do not need to be tailored to physical stores, and digital technologies can be used. Tailored. People can also measure foot shape through intelligent means and customize leather shoes online. These examples show that personalized customization has led to the mass market; the combination of digital creativity and online innovation has led to the rapid development of the e-commerce industry. At the same time, Internet writers, online movies, online photographers, and network hosts have also emerged. The "fan economy" has gradually changed people's consumption patterns, and traditional entertainment and business models are gradually being subverted.
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