Under the background of the slowdown in the overall market growth of LCD TVs, the panel manufacturers' competition for high-end markets has become increasingly fierce. In 2015, the UHD (Ultra High Definition Television) TV panel market staged a counterattack.
According to data released by the market research agency IHS, in the fourth quarter of 2015, LG Display’s shipment volume increased by 10.5% qoq in the UHD LCD TV panel market, which surpassed Samsung’s display and ranked at 35% market share. the first.
Data show that LG Display shipped 3.988 million units in the fourth quarter, which greatly surpassed the 2.797 million units displayed by old rival Samsung. In the third quarter, the shipment volume of the two parties was 3.609 million units and 3.68 million units respectively. In the two quarters, the total share of Korean UHD panels was above 60%. Followed by both, Taiwan's Innolux and AU Optronics, the two share of the fourth quarter were 13% and 11%. China's Huaxing Optoelectronics surpassed BOE in the fourth quarter, ranking fifth.
UHD TV, also known as 4K TV, has a resolution of 3840 x 2160, which is 4 times that of full-HDTV. Its picture quality is more subtle, and the user base is also growing. It is currently the first choice for high-end LCD TVs. However, since UHD TVs are smaller in each pixel, they have an impact on light transmittance and other aspects, and power consumption has increased.
In response to the problems encountered by UHD TVs, LG Display once again played its differentiated technological advantages, improved the pixel arrangement of traditional RGB LCD TVs, and introduced 4-color 4K technology, which became a magic weapon that surpassed Samsung in one fell swoop.
In traditional LCD TVs, each pixel consists of three sub-pixels: red, green, and blue. In the 4 color 4K technology, LG Display added white pixels, and achieved the consistency of color performance in the new pixel arrangement mode through LG Display's original algorithm. At the same time, the light transmittance of the LCD panel is greatly improved, and the power consumption can be reduced by as much as 35% when the screen with the same brightness is displayed, and the brightness can be as high as 50% with the same power consumption.
At the same time, using 4-color 4K technology, it is also easier to increase the pixel density to achieve UHD resolution on 40-inch products. This has also greatly accelerated the UHD popularity process.
With such an obvious advantage, more and more customers are beginning to favor UHD LCD TVs with 4-color 4K technology. Some mainstream LCD TV manufacturers have begun to fully use 4-color 4K technology products to build their high-end UHD TV lineup.
At present, LG Display's UHD panels cover a full range of products from 43 inches to 84 inches, which also provides customers with a more comprehensive product category, and thus also received a wider range of customer acceptance.
It is not the first time in the history of LG Display that the market has been overtaken by differentiated technologies. Previously, LG Display used its differentiated technologies, such as non-flash 3D technology and IPS hard screen technology, to increase its market share in different segments and established its leading position in the field of large-screen LCD panels for a long time. .
With the 4 color 4K and other differentiating technologies, LG Display also performed well in the overall LCD TV panel market. According to statistics, in 2015, LG Display’s market share in the LCD TV panel market reached 20.4%, which is also ranked first in the world.
For the 2016 plan, LG Display stated that it will continue to lead the panel market including UHD LCD TVs based on 4-color 4K and other differentiated technologies.
According to data released by the market research agency IHS, in the fourth quarter of 2015, LG Display’s shipment volume increased by 10.5% qoq in the UHD LCD TV panel market, which surpassed Samsung’s display and ranked at 35% market share. the first.
Data show that LG Display shipped 3.988 million units in the fourth quarter, which greatly surpassed the 2.797 million units displayed by old rival Samsung. In the third quarter, the shipment volume of the two parties was 3.609 million units and 3.68 million units respectively. In the two quarters, the total share of Korean UHD panels was above 60%. Followed by both, Taiwan's Innolux and AU Optronics, the two share of the fourth quarter were 13% and 11%. China's Huaxing Optoelectronics surpassed BOE in the fourth quarter, ranking fifth.
UHD TV, also known as 4K TV, has a resolution of 3840 x 2160, which is 4 times that of full-HDTV. Its picture quality is more subtle, and the user base is also growing. It is currently the first choice for high-end LCD TVs. However, since UHD TVs are smaller in each pixel, they have an impact on light transmittance and other aspects, and power consumption has increased.
In response to the problems encountered by UHD TVs, LG Display once again played its differentiated technological advantages, improved the pixel arrangement of traditional RGB LCD TVs, and introduced 4-color 4K technology, which became a magic weapon that surpassed Samsung in one fell swoop.
In traditional LCD TVs, each pixel consists of three sub-pixels: red, green, and blue. In the 4 color 4K technology, LG Display added white pixels, and achieved the consistency of color performance in the new pixel arrangement mode through LG Display's original algorithm. At the same time, the light transmittance of the LCD panel is greatly improved, and the power consumption can be reduced by as much as 35% when the screen with the same brightness is displayed, and the brightness can be as high as 50% with the same power consumption.
At the same time, using 4-color 4K technology, it is also easier to increase the pixel density to achieve UHD resolution on 40-inch products. This has also greatly accelerated the UHD popularity process.
With such an obvious advantage, more and more customers are beginning to favor UHD LCD TVs with 4-color 4K technology. Some mainstream LCD TV manufacturers have begun to fully use 4-color 4K technology products to build their high-end UHD TV lineup.
At present, LG Display's UHD panels cover a full range of products from 43 inches to 84 inches, which also provides customers with a more comprehensive product category, and thus also received a wider range of customer acceptance.
It is not the first time in the history of LG Display that the market has been overtaken by differentiated technologies. Previously, LG Display used its differentiated technologies, such as non-flash 3D technology and IPS hard screen technology, to increase its market share in different segments and established its leading position in the field of large-screen LCD panels for a long time. .
With the 4 color 4K and other differentiating technologies, LG Display also performed well in the overall LCD TV panel market. According to statistics, in 2015, LG Display’s market share in the LCD TV panel market reached 20.4%, which is also ranked first in the world.
For the 2016 plan, LG Display stated that it will continue to lead the panel market including UHD LCD TVs based on 4-color 4K and other differentiated technologies.
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